Fanta (pronounced [faːnta]) is a global brand of fruit-flavored carbonated soft drinks from the Coca-Cola Company. There are over 90 flavors worldwide. The drink debuted in Germany in 1941 and originally sold only in Europe.
Fanta originated when it became illegal to import Coca-Cola into Nazi Germany during World War II due to a trade embargo. To circumvent this, Max Keith, the man in charge of Coca-Cola Deutschland during the Second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time,including whey and pomace – the "leftovers of leftovers", as Keith later recalled.[3] The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination" ("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta!"[4] After Barrera won the search, she spent a year at her post, with the latter six months as an actual Fantana called Lily. Three months before her leave, another search was hosted, with the winner being Brittany Hampton. However, her name wasn't revealed as the campaign is now being put on hiatus for 2011. They are currently using the international campaign with the slogan of "More Fanta, Less Serious!".
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