Thursday, July 21, 2011
Malee Orange Juice 2010
Malee Public Company Limited is the leader in the market of fruit juice, canned fruit and cereal beverage. With expertise in all areas, such as, selecting raw materials, manufacturing, fruit processing and marketing the products domestically and abroad, we have the objective to ultimately satisfy customers from all walks of life. This reflects our vision of being “The company in the mind of business partners and consumers in the international processed food business”
Malee Sampran PCL is the manufacturer and distributor of processed agricultural products to both domestic and abroad. The main business is divided into 2 areas :
• Processed fruit business : canned pineapple and mixed fruits, canned pineapple pouch pack,
concentrated pineapple juice, canned sweet corns, mixed fruits, canned seasonal fruits (rambutan,
lychee, longan, mango, etc.).
• Drink business : UHT and pasteurized fruit juice and veggies, tea, coffee and drinking water in form of can, UHT container, plastic bottle and PET under “Malee” and clients’ trademarks.
Including UHT and pasteurized milk under Chokchai Farm trademark.
The main supply of raw material to Malee Sampran Public Company Limited is by method of Contract Farming with farmer members. This ensures sufficient end products to meet the demand of customers as well as the controlled quality according to the standards of GMP, HACCP, BRC, IFS, from SGS Yarleys and Q-MARK of The Federation of Thai industries
Malee Enterprise Company Limited is the subsidiary responsible for domestic marketing of all products directly or through agents nationwide.
Main products distributed by Malee Enterprise Company Limited are :
1. Canned fruits under “Malee” and “First Choice” brands
2. Canned, UHT and pasteurized fruit juice and drinking water under “Malee” brand
3. “Sweet Corn Milk” Milk Drink under Malee I-Corn Brand
4. “Chokchai Farm” UHT and pasteurized milk
With effective marketing and never-ending product development of Malee Enterprise Company Limited, Malee brand has positioned itself in consumer’s mind for over three decades now and is known as the maker leader of canned fruit and fruit juice in Thailand all along.
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