Ito En Japan 2011

ITO EN (North America) Inc. was founded in May 2001 with the mission of introducing ITO EN's line of green tea products and establishing a culture and interest in authentic green tea in the United States and beyond. In order to accomplish these goals, the company developed a three-tier strategy, simultaneously entering the beverage wholesale, retail, and restaurant industries.

In 2002, the Teas' Tea line of natural, unsweetened bottled tea was launched. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN's principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product was first introduced through wholesale distribution in New York City and the Tri-State area.

The breadth of ITO EN (North America) Inc. is increasing through the development of new beverage and loose leaf tea products, the expansion of its distribution network to a national level, and the growth of its ecommerce operations. With the attention of industry, the media, and the public, ITO EN (North America) Inc. is well on its way to making green tea a true part of the new American culture.

Coke Zero Japan 2011

Coke Zero is the perfect drink for people who want all the taste of our famous Coca‑Cola, without the sugar or calories. Launched in Great Britain in 2006 it is now available in more than 100 countries.

Coke Zero is Coca-Cola’s biggest product launch in more than two decades. Coke Zero is about giving consumers a choice – the Coca-Cola taste they love, with or without sugar.
Coke Zero is a celebration of things that go beyond the limits of convention. It is all about breaking the constraints of the ordinary. Whatever you are in to, whether it is sports, music or the techie stuff, so long as “run-of-the-mill” is not within your vocabulary, then you are an embodiment of Coke Zero.
It’s the Filipinos’ turn to get zeroed by this hippest and newest addition to the Coca-Cola trademark.

Coke Regular Japan 2011

When my friend, Jepoy, went to Japan, he saw some amazing and interesting things there, including the smallest Coke in can he probably had ever seen. It’s 160ml (or 5.4 ounces), it cost 53 Yen, and it came in a heavy duty can. Speaking of cans, a lot of canned drinks here in Japan are pretty strong. I just wish he brought home all the varieties but hey these are good enough. Thanks for the cans, I've added some great ones from the land of the rising sun, Japan.

Coke Malaysia

F&N Coca-Cola (Malaysia) Sdn Bhd manufactures and distributes soft drinks in Malaysia. It also bottles and distributes coca-cola products, including coca-cola, coca-cola light, coca-cola light lemon, vanilla coke, sprite, sprite ice, and mineral water. The company is based in Selangor, Malaysia. F&N Coca-Cola (Malaysia) Sdn Bhd operates as a subsidiary of Fraser & Neave Holdings Bhd.

Coca-Cola Co. plans to build a brand-new bottling plant in Malaysia to spread Coca-Cola soda and Sprite in the southeast Asia country. The company, which hosted a groundbreaking this week, said the plant is the first step in a drive to spend one billion Malaysian ringgit in Malaysia, or roughly $300 million at today's exchange rates, over the next five years.

Malaysia has an estimated population of 25.7 million, and Coca-Cola is targeting it as a growth market. Per capita consumption of Coca-Cola products among Malaysian consumers is much lower than in neighboring countries. Coca-Cola, the world's biggest beverage company, hopes its bigger manufacturing presence will help change that. The new plant is expected to become operational before the end of 2011.

Del Monte Heart Smart

Del Monte 100% Pineapple Juice Heart Smart is the goodness of premium pineapple juice combined with the health-giving benefits of ReducolTM. It is 100% natural pineapple juice enhanced with the breakthrough formula of ReducolTM, a natural combination of plant stanols and sterols, that is clinically proven to lower Low Density Lipoprotein (LDL) or "bad" cholesterol. ReducolTM plant sterol blend has undergone clinical trials and has been shown to lower LDL cholesterol levels safely and naturally. Del Monte 100% Pineapple Juice Heart Smart, containing 1g of the ingredient per 240mL-serving, is the heart smart way to keep your cholesterol worries away.

Zest-O Calamansi Fruit Soda

Zest-O Calamansi Fruitsoda
The sparkling taste of Natural Calamansi fruit juice combined with honey. A unique combination of healthy nutrition and satisfying refreshment to quench thirst.

Zest-O Corporation was established as a privately owned family corporation in May 1981 to engage in the manufacture and distributor of food products in the Philippines. Established as SEMEXCO MARKETING CORPORATION, the company adopted the name of its flagship brand in 1995 taking pride in the phenomenal success of ZESTO the NO. 1 juice drink in the Philippines.

It started operation with a clear vision to be the leading food and beverage Filipino company competing with the multinational companies. It has always kept with the ideals of providing quality products at a reasonable price to its clients.

The Company pioneered the first-ready-to-drink juice drink in flexible foil pouch (Doy Pack System). With its flair for innovation, Zest-O juice drinks won the consumers' patronage and wide acceptance. Over the past 25 year, Zest-O has earned itself a place in the Filipino culture.

Zest-O Corporation has posted enormous growth over the years. With total assets of only Php 10M when it started, it continued to grow reaching annual gross sales of 280M in 1987 after 6 ½ years of operation. As the company continued to venture into different products, sales continued to MULTIPLY reaching a total annual gross sales of Php 2.6 B for the year 2004 with a total asset of 450 M.

Aside from Zest-O Juice Drink, the company also markets Sunglo Juice Drinks in the innovative "sexy pouch" and Big 250 fruit drinks. Its latest acquisition of Plus Juice Drinks solidified the market leadership of Zest-O Corporation to 80% of the total ready-to-drink juices category.

Guided by the company’s philosophy of producing quality products at an affordable price and making it available to the most number of consumers, the company has successfully diversified into other products. With its vision in mind, Zest-O Corporation has ventured in different product categories over the years. Luckily, it has successfully entered each product segment both in terms of sales volume and patronage.

Venturing in the instant noodles segment with the QUICK CHOW, QUICKIE, TEKKI YAKIUDON and ASIAN CLASSIC brands has further propelled its business. With these brands, the company was able to capture a significant share of the noodles market in which its Quick Chow brand now enjoys the No. 1 spot in the Visayas and Mindanao Regions and holding the third in the Greater Manila Area.

It also has ventured in the carbonated drinks market including FRUIT SODAS. Producing standard classics comparable to the leading brands at the same time introducing new age drink using indigenous raw materials. The company has also positioned itself in the highly competitive soft drinks market using aluminum cans and PET non- returnable plastic under ZEST-O-COLO, ROOTBEER, TWIST and SQUIZ. The latest are the fruit sodas in Calamansi w/ honey (Philippine version of Lemon), Dalandan (Philippine Version of Sunkist) and Pomelo (Philippine Version of Grapefruit).

Other products being marketed by Zest-O Corporation includes, fruit juice powder concentrate, lemon and green teas, canned nectar drinks, tropical purees such as Mango, Pineapple and Soursop.

Zest-O Corporation handles directly nationwide distribution of its products with its 13 branches nationwide, strategically located all over the country and with almost 1,000 employees. It also maintains a strong sales force divided into Booking, Ex-truck and Wet-market. Its client base is in the thousands, directly servicing 80-90% of the total number of our outlets nationwide. At present, the company operates five manufacturing plants located in Novaliches (Quezon City, Manila), Marilao (Bulacan), Canlubang (Laguna), Mandaue City (Cebu) and El Salvador (Cagayan de Oro, Misamis Oriental).

The next 10 years is a big challenge for Zest-O Corporation to keep up with the changing market environment to compete in the global economy. The company is preparing not only for the local market but also making itself competitive internationally.

Zest-O Dalandan Fruit Soda

Zest-O Dalandan Fruitsoda
Combines the natural sweet taste of Dalandan Juice and the thirst quenching quality of carbonated softdrinks. Made with real dalandan fruit, picked at its peak and mixed into a truly unique drink.

Product History

1981 - ZEST-O ORANGE JUICE hit the market for the first time and from then on, never looked back as it captured the op spot as the best selling ready-to-drink juice in the country. Ten more variants followed orange: mango, grape, pineapple, strawberry, guyabano, (soursop), apple, calamansi, mango-orange, mango-calamnsi and mango-lemon lime flavours.

1983 - Another line of affordable ready-to-drink fruit juice was introduced to serve a new market who considers affordability above others. Sun-Glo was conceived as a complementing product for Zest-O. There are seven variants of Sun-Glo juice drinks: orange, mango, grape, guava, lychee and peach flavours.

1988- Acquisition of the Marilao plant that enabled Zest-O Corp. to process tropical fruits onto purees. Sold locally and exported abroad, these high-grade purees are perfect fro confectionery, baking, ice cream making and other similar purposes. At the same year, Zest-O Corp. entered into food sauces and condiments market and launched Tita Frita Tomato and Banana catsup and hot sauce.

December 1989 - The company entered into personal hygiene and toiletry market and introduced Beam Toothpaste. It is the company’s answer to the numerous foreign brand toothpaste proliferating in the market. Although price-wise, Beam is 40 percent lower, the toothpaste is considered equal with any leading brands, thanks to its active fluoride system that gives teeth full protection and fresher breath.

April 1990 - To offer another popular ready-to-drink beverage, the company launched Zest-O Iced Tea in ready-to-drink Doypack and powdered mix form. Both are delightful tea drinks made even zestier by its delightful tinge of lemon flavoring.

August 1990 - Another successful product was born when Quickchow Instant Mami was introduced in the market. Already the No.1 brand in the Visayas and Mindanao, Quickchow is able to capture the taste every Filipino is looking for instant noodles. Patterned after the popular mami recipe, the noodles is available in chicken, beef, pork, hot and spicy chicken and beef flavors.

November 1994 - Zest-O Corp. entered a joint venture with Huadong United Can Co. of China to form Huadong Zest-O Beverage Co. Ltd. The partnership initiated the company’s entry to the carbonated beverage market. Zest-O Cola was introduced. New varieties were introduced later on including Zest-O Rootbeer and Diet Rootbeer and Squiz Orange softdrinks.

May 1995 - Zest-O entered the dairy market as it introduced Milk-O (ready-to-drink full cream milk) and Choc-O (chocolate milk drink). The product was packed using the steri-pack system, a world’s first that allows the beverage to be enjoyed hot or cold while preserving its freshness.

1998 - Zest-O introduced its latest canned carbonated beverage product- the Twist Lemon Lime softdrink.

2000 - The company marks its 20th year in the industry with two new softdrinks innovations- the 2-liter, non-returnable bottle were introduced early this year. Another big news is the introduction of a whole new product category, the Zest-O Calamansi Soda. This healthy and refreshing product is the first of its kind and is currently carving its own niche in the softdrink business.

2000 - The company marks its 20th year in the industry with two new softdrinks innovations- the 2-liter, non-returnable bottle were introduced early this year. Another big news is the introduction of a whole new product category, the Zest-O Calamansi Soda. This healthy and refreshing product is the first of its kind and is currently carving its own niche in the softdrink business. Other products being marketed by Zest-O Corporation includes, canned nectar drinks and cup noodles.

2005 – The rising popularity of bottled iced tea paved the way for the new birth of Zest-Os own line of products, One Iced Tea.

2006 – One of the latest products introduced are the Orchard Fresh juice drinks. Q4 saw the launch of its 4 flavors, Dalandan, Mango, Orange and Calamansi. The brand later introduced 3 other variants in Q2 of 2007, where it pioneered the first local Fruit and Vegetable blend in PET bottle Juices (Fruit-Veggie Blend).

2007 – Realizing the need to break against the iced tea clutter, One Iced Tea relaunched its White tea line and highlighted its unique superiority story over competition (5x more antioxidants than green tea).

2008 - After months of research and product developments, the brand team decided to relaunch its Tekki Yakiudon brand via a revitalized marketing campaign and product format. Not withstanding the dominance of Nissin Yakisoba in cup noodles, the company made an aggressive launch of their own line of premium dried cup noodle. The campaign was hinged towards the daring new taste and flavors that only Tekki Yakiudon offers, such as the best selling Chili Crab, Garlic Chicken and Beef BBQ.

With its flair for innovation, Zest-O juice drinks won the consumers’ patronage and wide acceptance.

At present, the company operates five (5) manufacturing plants scattered across the country producing the different product lines that it distributes employing a few hundred people per location. The choice of locations of the manufacturing plants has a strategic factor in the efficient distribution of the products throughout its service area.